catalogs

This eight-page, 5" x 8", one color on brown stock, low-budget catalog was designed and written for a small, coffee shop turned coffee roaster who wanted to mail market their unique blends of coffee and teas.

COVER

(ART: screened graphic of mountain used in Monarch Mountain logo, green on brown stock, bleed top and bottom)

Monarch Mountain Coffee
4100 McGhee Road Suite A Sandpoint, Idaho 83864

Mountain Air Roasted

PAGES 2 & 3

(ART: screened graphic of mountain used in Monarch Mountain logo, coffee cup; green on brown stock,)

the coffee shop
Monarch Mountain Freshness

   Monarch Mountain Coffee is a family-owned, speciality coffee roaster. Our roastery sits in a broad, green valley nestled between snowcapped peaks.
   All our coffees must pass an extensive "cupping" before any are added to our offering list. This guarantees you the best coffee from each region's harvest.
   The high-grade Arabica coffee beans are roasted daily -- in small batches -- in the clean, fresh air of the northern Rockies. We don't warehouse our coffee, so it's always fresh from the roaster.
   A lot of customers ask why our coffee tastes so outstanding. The reason is simple: the short time between the moment the roaster stops and the moment you savor a steaming cup of Monarch Mountain Coffee.
   Call our Help Line to answer questions about buying, grinding, storing, brewing and enjoying our coffees.

1-800-599-6702

The Monarch Mountain Coffees
Here's a list of our current offerings -- an excellent sampling of the world's finest coffees.

COLUMBIAN SUPREMO
Highest grade of Columbian with a well-balanced, medium body.

COLUMBIAN DECAF
Medium body and mellow flavor with no caffeine.

COSTA RICAN TARRAZU
Exceptional richness and a bright, snappy finish makes this a classic coffee.

COSTA RICAN SWISS WATER DECAF
Light body and great Costa Rican flavor with no caffeine.

ESPRESSO BLEND
Central American and Indonesian beans combine for a full, very smooth taste without the espresso bite.

ETHIOPIAN HARRAR
Full-bodied and earthy with a tangy flavor in the Mocha tradition.

FRENCH ROAST BLEND
A mix of South American and Indonesian coffees. French roasted for intense flavor.

PAGES 4 & 5

(ART: double page spread of coffee cup as background graphic with copy overprint)

GUATEMALAN ANTIGUA
Smoky, nutty flavor with great body. One of Central America's finest.

KENYAN AA
Full-bodied and intense with a unique flavor. Considered by many to be the world's finest coffee.

MOCHA JAVA BLEND
Traditional blend of Indonesian, African and South American coffees.

MONARCH BLEND
South American and Indonesian, full-bodied, subtle and rich, wonderful for after dinner.

SELKIRK BLEND
South and Central American, well-balanced with a medium body, great for all-day indulging.

SUMATRAN MANDHELING
Full-bodied and rich, very gentle acidity.

FLAVORED COFFEES

The Monarch Mountain Teas
Here's a list of our current tea offerings.

CHINA KEEMAN BLACK
A low grown tea, sweet and fruity and unusually full-bodied. The aroma is unsurpassed. Know in 19th century Europe as "English Breakfast Tea".

ENGLISH EARL GREY
A well-mannered tea with a very distinctive, rich scent.

FORMOSA FINE OOLONG
Considered the "champagne of teas". Two percent caffeine (as opposed to 3% by weight). A black tea, fruity with no bitterness or astringency. A sparkling character that makes sugar and lemon unnecessary.

MANGO INDICA
A pale cup, mellow, with just a hint of mango.

EARL GREY DECAF
Mild flavored with a delicate scent.

VANILLA DECAF
A fine tea with a wonderful fragrance and flavor.

PAGES 6 & 7

Monarch Mountain Tee
Coffee and teach usually don't mix, except on our handsome T-shirt. Printed in dark olive green on a khaki unbleached 100% cotton knit. Generously cut and preshrunk for a comfortable fit. Please specify size M. L. or XL.

(PHOTO: Monarch Mountain t-shirt)

Monarch Mountain Mug
Our coffee just tastes better from this distinctive hunter green, ceramic mug with our logo in white. Thick and durable with large easy-grip handle. Dishwasher safe. Holds 16 ounces of Monarch Mountain coffee. A great gift.

(PHOTO: Monarch Mountain coffee mug)

Moon - Sun Coffee Canister
Unique, high-quality canister for storing Monarch Mountain coffee beans, tea or whatever you want to keep fresh. Easy-lock clamps seal out air and moisture. Italian-made, in cobalt blue or satin stainless steel. Choice of golden moon or sun design. Keeps up to one pound of beans fresh and delicious.

(PHOTO: Monarch Mountain canister)

French Press
This brewer is the coffee connoisseur's favorite way to a superb cup of Monarch Mountain Coffee. Just pour boiled water over ground coffee, steep, and use the plunger to press the grounds to the bottom. Full-bodied flavor superior to perk or drip. Available in three or eight-cup models. We highly recommend this press.

(PHOTO: Monarch Mountain french press)

BACK COVER

how to order

(COPY: information on how to order by phone, by FAX, by mail, how to pay, shipping, coffee club)

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