"Technology and the Good Life", a sixty-second, full color television commercial, was produced to showcase Sharon Steel's corporate image and raise the company's profile. The spots ran during the first ten games of the NFL season.

Visual: Dramatic, fiery full-screen shot of the tapping process in a Sharon Steel mill.
Audio:SFX: Mill sounds of tapping process.
VOICE-OVER NARRATION: Sharon Steel..

Visual: Full-screen mill shot fades to full-screen shot of automobile which fades to full-screen shot of space shuttle launch which fades to full-screen shot of fiery steel pouring process..
Audio:SFX: To key into appropriate shot, above: car engine, space shuttle launch, steel pouring.
VOICE-OVER NARRATION: Taking to the road and beyond...

Visual: Full-screen shot of lawn mower mowing fades to tractor plowing fades to fiery ingot stripping operation in steel mill.
Audio: SFX: To key into appropriate shot, above: lawn mower, tractor, ingot stripping.
VOICE-OVER NARRATION: Working in the backyard and on the back forty,,,

Visual: Full screen shot of suburban home under construction fades to large earth mover in operation fades to blooming mill shot in steel mill.
Audio: SFX: To key into appropriate shot, above: construction, earth mover, blooming mill.
VOICE-OVER NARRATION: Building homes and highways...

Visual: Full screen shot of commercial gang mower on golf course fades to tight shot of putter putting ball.
Audio: SFX: To key into appropriate shot, above: lawn mower mowing, club hitting ball.
VOICE-OVER NARRATION: Forming the good life in American today.

Visual: Full screen shot and zoom in to ball traveling across green and dropping into cup fades to shot of x-ray spectrometer.
Audio:SFX: To key into appropriate shot, above: gold ball dropping into cup, steel mill sounds.
VOICE-OVER NARRATION: Sharon Steel weaves the rich fabric or modern life from tomorrow's steelmaking technology...

Visual: Full screen shot of cal-sil injection in steel mill fades to shot of argon stirring in steel mill.
Audio:VOICE-OVER NARRATION: Technology which sets the standards in ladle metallurgy, electric furnace equipment, precise quality controls. Technology enabling Sharon Steel to deliver more grades of top quality steel than anyone else in the industry.

Visual: Rapidly shifting montage of quarter screen shots of all the preceding shots of steel products and steel-making processes.
Audio: MUSIC: Quick, bright, brassy, patriotic.
VOICE-OVER NARRATION: When the good life today is shaped by the steelmaking technology of tomorrow...

Visual: Full screen shot of space shuttle rising from the pad. TYPE: (over shot) "That's Quality, That's Sharon Steel"
Audio:SFX: Space shuttle launch.
VOICE-OVER NARRATION: That's quality, that's Sharon...

Visual: Sharon Steel logo.
Audio:VOICE-OVER NARRATION: Sharon Steel. MUSIC: Up and fade out.

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