(Curtin & Pease Mail Marketing letterhead; authentic Indian head penny affixed.)

Mr. John Jones
Vice President
100 Main Street
Toledo, Ohio 43610

Dear Mr. Jones:

"A Penny for your thoughts"

An authentic Indian head penny, like the one above, was the attention coordinator used recently to elicit an over 50% response from a group of busy doctors. The penny and a letter were part of a survey conducted by Curtin & Pease to demonstrate to a pharmaceutical client the effectiveness of one of his mail marketing programs.

Testing promotions for our clients is just one of the many marketing services that Curtin & Pease can provide. Our capabilities include the talents of staff consultant Dr. James Brunner, Chairman of Marketing at the University of Toledo, who lends his guidance to many of our marketing projects and post-promotion testing.

During our 25 years of mail marketing experience, we've continually upgraded and improved our range of mail communications services...whether it be the addition of a top-ranked marketing consultant to our staff, a new press in our print shop, or a labeler to our production department. As a result, we can handle your mail marketing program from the first rough concepts right through to the testing of it's effectiveness.

We'd like a chance to show what we can do for you, Mr. Jones. Just return the enclosed postpaid reply card. One of our marketing representatives will arrange for a meeting, at your convenience, to discuss how a Curtin & Pease pharmaceutical mail marketing campaign can help achieve the marketing objectives of The Jones Drug Company.

Cordially,

James J. Curtin
President