A client and I usually arrive at the cost of a project through a process closely akin to bartering.

I realize budgets have to be met and are almost always tight. So, rather than set a hard and fast dollar amount, I like to talk with you to determine your expectations, job requirements, deadlines.

Naturally a rush job or one that requires lots of detailed copy like a catalog will cost more than, say, a one page sales letter. Some projects require a lot of concept time. A good corporate image ad, for example, or an attention-grabbing commercial. Projects vary and so do the costs.

Okay, but that doesn't help you much in visualizing the bucks you'll need to spend. So, here's a hard figure: twenty bucks an hour.

Does that sound like too little for the services of a pro?

Maybe. Maybe not.

When I worked in the big city, I could sometimes command five times that or more. But I now live in north Idaho where the living is cheaper. My house is paid for and my kids are on their own. My needs are simple and few, and my overhead low. I work from a home office. Thanks to e-mail, FAX and FedEx, I can sometimes accomplish an entire job without costly, face-to-face, meatspace meetings. I'm able to compete with the high-rent, big city agencies because I can provide equal or better creative writing for fewer bucks.

The bottom line: you tell me what you want and we'll work something out based on ten dollars an hour.

Sound fair? Then let's talk.

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